![]() Within the last few years, Twitter increased Tweet character counts from 140 to 280 characters. Instagram username character limit – 30 characters.Instagram bio character limit – 150 characters. ![]() Instagram also sets a limit on how long your bio and username can be: Our Instagram hashtag guide has more tips and ideas on how to make the most of hashtags in your posts. For these profiles, using 10+ hashtags drove the most interactions. However, this doesn’t apply to smaller profiles (fewer than 1k followers) since their reach is more limited. For larger profiles with 10+ million followers, using zero hashtags worked even better. The same Quintly study found that fewer hashtags (between 1 and 10) tend to drive more interactions overall. In fact, using irrelevant hashtags could put your account at risk of getting shadowbanned. But stuffing your caption space with all the hashtags you can use isn’t always a good idea. Instagram allows you to add up to 30 hashtags per post. But fun and casual posts may need just a few words in the caption or even a few emojis.Ĭheck out some of the best caption ideas we put together to make the most of this space. For instance, longer captions could work well with informative and educational posts. However, you may also want to test longer captions to see how your audience responds and how engagement varies by post type. The ideal length is 1-50 characters, as Quintly found that these tend to drive more interactions in an analysis of 5.9 million posts. While 2,200 characters is abundant caption real estate, huge blocks of text may look messy and distract people from the main focus of the post, i.e., your photo or video. It’s also important to note that Instagram captions are truncated at 125 characters. So there’s sufficient space to add context to your posts through your captions. The Instagram caption limit is 2,200 characters. The character limit for Instagram ads is similar to that of Facebook.įor more specifics around Instagram ads, check out our Instagram ad size guide. Username character limit – at least 5 characters and up to 50 characters.Facebook maximum character limitsīesides posts and ads, Facebook also has character limits for usernames, Page descriptions and comments: So we recommend testing out what works for you specifically and trying out different Facebook post lengths to find the ideal character count for you. That said, what engages your audience will also vary depending on your industry. In fact, short posts tend to perform better even on Facebook.Īccording to a BuzzSumo analysis, the ideal Facebook post length is around 50 characters (or fewer), which tends to get the most engagement. This gives you ample space to tell a detailed story or explain something in-depth.īut just because you can post a lengthy status update on Facebook doesn’t mean you should. Facebook posts character countįacebook is the perfect place to share long-form content, with the platform allowing up to 63,206 characters in regular posts. Pair these Facebook ad character counts with our Facebook ad size guide to create the perfect ad. Link descriptions – 30 characters (20 for carousel ads and in-stream video ads).We’ve also included a free social media character counter to test the length of your social posts before you hit “Post.” Facebook Facebook ads character countįacebook generally has the same character limit across all ad types, with the exception of carousel ads and in-stream video ads. ![]() To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. This could improve your chances of getting people to read or engage with your posts. ![]() More importantly, you need to know the ideal character count for social media posts. But they all have one thing in common – they each have a platform-specific character limit. Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. ![]()
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